Feb 7, 2022
-Mark Achler was an early employee of Apple and Head of Innovation at Redbox, and is an adjunct professor at the Northwestern Kellogg School of Management who has been creating and investing in tech startups since 1986.
-Mert Iseri is the founder of SwipeSense, a healthtech company acquired by SC Johnson in 2020. He also co-founded Design for America—using design thinking for social impact—which won the National Design Award in 2018.
-Together, they are about to release their new book Exit Right that in my opinion should be read by anyone and everyone involved in an exit strategy.
-The book contains interviews with seasoned entrepreneurs with multiple exits under their belt, including M&A executives at prolific buyers such as Google, Facebook, Amazon, along with lawyers and bankers.
-Their book is a collection of the hard-earned lessons over decades of experience building startups towards a great outcome for all parties including:
The FAIR Framework
1.Taking the long view - from the very beginning and in all things
2.How to have an annual Exit Talk
3.Breaking down the Term Sheet
4.Seventy amazing contributors interviewed
Financial Survival Network