Ask any budding Internet entrepreneur and he/she will tell you, building a better mousetrap isn't enough to become successful in the Internet Age. You need a strategy to get your message out to your target market. And that means using various tools at your disposal, like social media, new media and the press. Megan Megale, a seasoned PR professional has started the Minnow Project to help aspiring entrepreneurs do exactly that on a very limited budget. The Project takes on just a few lucky clients each month, and so far it has been a complete success. Which just shows, when you have the right tool in your pouch, the job becomes so much easier. 

Direct download: Megan_Megale_14.Mar.16.mp3
Category:general -- posted at: 5:52pm EDT
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