Kerry Lutz's--Financial Survival Network

Summary:

How can businesses re-connect with customers as the world opens and we exit the health emergency of the last year and a half? Today, John Paul Mendocha comes on the podcast to address how to effectively engage with your clients in the current economic and cultural climate. We dive into meaningful customer outreach, and John presents the benefits of using communication platforms—specifically Slack—to provide valuable information to clients and give top tier service. Tune in to receive advice on customer relations that will help your business thrive during this time of transition.

Highlights:

-How can businesses re-connect with customers as the world opens and we exit the health emergency of the last year and a half?

-What do we tell our clients?

-Mistakes people make are losing contact with their customers and getting enveloped by the current problems. We need a clear message to the marketplace that we are moving forward and ready to do business

-Talk about what you can do for customers and move forward that way today

-Effective customer outreach required - find out the best way to get in touch with them

-John gives a great example: he has a Slack channel with his customers, which makes them feel like they are part of a community as it allows them to communicate with one another

-One can invite their best customers to learn about Slack - they can receive information in a ‘narrowcast.’ This is an opportunity for businesses to engage more with customers

-It is important to be subtle: don’t weave your product or mission statement into every message; be intentional and only share useful information

-Slack is a method of externalizing to marketplaces

-Ultimately, Slack is well suited for the current cultural and economic climate: it allows us to ease back into establishing close relationships between businesses and clients while still providing top tier communication and services.

-Acknowledge problems that need to be solved, and be open to talking about them and coming up with solutions

-When you’re in a business relationship, you need to take 100% responsibility for the communication

-If you have a social media, post consistently throughout the week with some posts based on business, and others focused on researched topics, values, etc.

-Share positive and intriguing findings

-Ask yourself: How many different ways can I engage with the customer/prospect?


Useful Links:

Financial Survival Network

Position to Win

Slack

Summary:
If your business operates on a web platform, it is crucial to possess a thorough understanding and appreciation of cybersecurity; this is a practice that can either make or break your business. Today I speak with bestselling author Robert Siciliano about the precautions one can take to evade cyberattacks and identity theft, which are incredibly common in the digital realm of business. Proper cybersecurity and a knowledge of how to deal with attacks/attempted attacks can save you and your business a load of trouble in the long run. Tune in to find out more.

Highlights:
-It is important to know what precautions to take to avoid identity theft
-Bestselling author Robert Siciliano tells us that ransomware is an epidemic: it affects healthcare, manufacturing, etc.
-Businesses are paying millions of dollars in ransom
-The bad guys have gotten very skilled in what they do, especially in terms of organization. They function as legitimate businesses. Team members are able to get access to usernames and passwords, and get people to click links so that they can operate from the inside
-They gain access to the insides of networks and then stop these networks from functioning
-Insurance companies end up paying for this ransom
-Everyone needs proper security awareness/appreciation training
-Cybersecurity insurance is the fastest growing sector of insurance
-Any computer with valuable data should have at least two backups

Useful Links:
Safr.me
Financial Survival Network