John Paul Mendocha --- Turnaround Specialist, Serial Entrepreneur and Author of “Remote Work for a Better World”& “Most Businesses Fail in the First 5 Minutes: It Just Takes Them 3 to 5 Years to Realize It”
The COVID-19 pandemic has forced businesses to rethink their marketing plans, both now and into the future. The current pandemic has been a threat to the entire global economy and without a doubt; businesses took the biggest hit of all.
While several brands already declared bankruptcy in the wake of eroding resources and dwindling assets, there are still many who would follow the same suit, provided the financial activities do not start the earliest. The post-lockdown era will see brands competing frantically for attention and eventually, survival and growth will depend on the strategies, proactive approaches, and certainly capital infusion. Where do they start? Do they all need a Turnaround?
- What are the best ways to approach a turnaround post COVID-19?
- Is reevaluating your brand the best strategy to take?
- Is using Fear as a motivator a proper way to build a presence?
- Final say: Shutdown or Turnaround? ---Which way makes more sense?
John Paul Mendocha uses his expertise from his new book, “Remote Work for a Better World,” to share his tips on the best approach in the post COVID-19 era.