Black Friday-
Retailers earn 40% of their sales in this short holiday season time frame. And many of us never cast a shadow in the doorway of a store. We shop online.
Seeing the pictures of Black Friday, with people pressed up against the outside of store windows, after fighting for space to park, like some scene from the zombie show The Walking Dead, who really wants to go to a store and be part of that?
More and more Americans are shopping online, almost exclusively, and not just at Christmas. It’s easier, the selection is bigger, there’s no teenaged sales clerk standing nearby, busily NOT helping me, and sometimes it’s cheaper. For many stores, especially those that offer little or nothing as part of their unique shopping experience, this is becoming a monstrous problem that will only get worse over time. The current crop of big spenders – the Boomers – increase their online spending each year, but the young set lives online.

As the Echo Boomers take over the position of top spending cohort in the years to come, the stores want to make sure they’re in line to maintain their share. Or go the route of Sears and disappear.
4 Trends to watch:

1. Will in-store purchases increase this season? An August, 2018 In-Store Holiday Shopping survey of 1,200 American consumers found that 88% of shoppers intend to shop in physical stores this season.

2. Unique shopping experiences expected. Shoppers today are happy to drive to physical stores seeking “an experience,” as opposed to simple transactions.

3. How much will online purchasing increase? “The second quarter of 2018 e-commerce estimate increased 15.2% from the second quarter of 2018, while total retail sales increased 5.7% in the same period,” according to the U.S. Department of Commerce.

4. The multi-channel sales is the wave of the future. Various sales approaches include providing customers with an integrated shopping experience. In addition to brick and mortar locations, shoppers have access to products online from a desktop or their mobile phone.

But every story has at least two sides. While sales may be good news for the retailers and the stock holders, the bad news is in a new survey of over 2,000 U.S. consumers from buyback site Decluttr showing some 66 million consumers will wake up with a hangover of more debt after the holidays. Christmas, along with everything else has gotten more expensive. Americans are attempting to keep up with the increases by taking on more debt. Thanks to increases in mortgage debt, auto loan debt, and credit card debt, Americans now have more debt than ever before.

In August, 2018 the Federal Reserve Bank of New York’s Center for Microeconomic Data released its Quarterly Report on Household Debt and Credit. The report shows that total household debt in the U.S. increased by $82 billion in the second quarter, which means Americans now collectively carry $13.19 trillion in debt. One thing is for sure. This is not sustainable.

Direct download: John_Grace_27.Nov.18.mp3
Category:general -- posted at: 2:10pm EDT

One of our favorite guests Darryl R. Schoon joined us for a continuing dialog about the financial collapse that never really ended. We're about done with intermission and then things are really going to get interesting. Capitalism requires that interest be paid on investments, which means that profits must continue to increase just to pay debt service. Unfortunately, we're at a period of time where we collectively can't afford the interest tab any longer and that's where the fun begins. System crashes and breakdowns become the norm. And we're talking a new normal that few but Darryl and FSN community members have a glimmer of. Buckle your seatbelts, Darryl spells it all out for you. 

Direct download: Darryl_Schoon_27.Nov.18.mp3
Category:general -- posted at: 1:55pm EDT

The idea came easy for former Navy Officer Laura Deming. After hearing Hillary Clinton called Trump supporters “a basket of deplorables” she new it was time to act. That was followed by Peter Strzok texting his friend Lisa Page, “I’m in a Walmart in Southern Virginia and I can just smell the Trump support”. Thus was born - 'Deplorable Fragrances' (

"I figured I'd create a scent to go with the Trump movement," says Deming. Now she and her business partner, and former host of 'RedNationRising', Timothy Shea are selling 'Deplorable' & 'Deplorable Dude' perfume and cologne coast to coast (see short client bios below).

"We needed to make sure the Trump support we are seeing also had a fragrance that every liberal could smell," says Shea. "With Deplorable & Deplorable Dude' we have such a scent and one that's a perfect Christmas gift for the Trump supporter in your family."

Cult45 LLC., is a veteran own business and 'Deplorable' and 'Deplorable Dude' fragrances are made entirely in the USA. Be sure to check it out if you're stuck on a gift this holiday season. 

Direct download: Timothy_Shea_27.Nov.18.mp3
Category:general -- posted at: 1:50pm EDT






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