Amazon Prime Day was a major success. It's become so big that it's now referred to Christmas in July. It's the largest sales day ever for Amazon. Even sellers who didn't slash prices saw major sales increases. It's a great opportunity to sell products. Most people are going to buy what they're going to buy, regardless of the day. But the hype surrounding the event is what really boosts sales. In Amazon retailing you always need to be thinking 3-6 months ahead. The supply chain can be unpredictable and you'll need the time to get your product properly positioned. 

Direct download: Mike_Gazzola_B_18.Jul.17.mp3
Category:general -- posted at: 4:39pm EST

A recent email from Lawrence asked if Amazon has peaked. Matt Behdjou is adamant that nothing could be further from the truth. Increased competition in Amazon is actually a positive. The greatest opportunities exist in the most competitive product sectors. It's the products that have little competition that are the most risky. Identifying products that are in demand is one of the things that Matt and Mike spend loads of time teaching. You need to stand out by using attractive packaging, vivid descriptions and aggressive marketing and the proprietor techniques they have uncovered. 

Direct download: Matt_Bejue_17.Jul.17.mp3
Category:general -- posted at: 3:32pm EST

The next China trip is fully bucked and set for July 26, 2017. It's getting to the point where Mike just keeps a bag packed for the quarterly trip. He says that going to China isn't a must, you can definitely succeed without ever stepping foot in the country, as many of his students have. Right now is a perfect time to set up your Amazon Store. Then you'll be all ready for the peak Christmas selling season. However, there's a lot more products that aren't seasonal than are. Going to China does have the advantage that you'll see thousands of products up close and personal. You'll also get many more leads on pricing and sourcing. So it never hurts to go where the products are actually manufactured. 

Direct download: Mike_Gazzola_17.Jul.17.mp3
Category:general -- posted at: 1:40pm EST

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