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Kerry Lutz's--Financial Survival Network

Jan 6, 2022

A skillset within corporate America that can greatly enhance chances of success is storytelling. Here to talk about the art of storytelling is Jason Jordan, who realized early in his career that the ability to tell a good story ultimately dictates how people perceive a product or idea in the business world. It is something that requires practice, as well as a keen sense of key takeaways and the emotional connections to be made while storytelling. Jordan gives vital tips for those seeking to improve their communication and marketing skills, so be sure to listen in for more.

-One skillset in corporate America that is lacking and can greatly enhance chances of success is storytelling
-If you can improve your storytelling skills, there’s no limit to what you can do with your career
-Here to talk about the art of storytelling is Jason Jordan
-Jordan was in technical sales for most of his career, and had a revelation early on about storytelling. He was giving a presentation on a new product and wasn’t able to use digital media for his presentation because of a technical difficulty. He resorted to telling stories about the product and why it is valuable, and this resulted in many people being interested in buying the product
-He has also looked at communication between generations, and how to get them to interact more effectively
-Even when you look at company reports, they are essentially telling a story, but with numbers
-If you can refine these skills, you will be at a major advantage
-You become a good storyteller by telling a lot of stories, so consistency and practice are definitely required to improve this skill
-It’s important to be able to share thoughts and ideas extemporaneously in our current world, and this requires practicing storytelling over and over again
-It’s also crucial to be able to formulate important takeaways from a story, and to have a very concise message
-Be sure to share the story or experience that best communicates that message. You need to build up the emotional aspects of the story so that the receiver can experience the story with you
-When you tell a story, many areas of your brain are engaged, and invoking emotion can allow the listener to retain the story long term
-Additionally, you need to take time to explain the answer to the main question presented to the audience
-It’s also helpful to focus on finding the angle of a particular story
-Storytelling personalizes things, breaks down barriers, and creates commonality and connection

Useful Links:
Financial Survival Network
Jason Jordan Twitter