Rabbi D B Ganz--Negative Politics Don't Work 30.Jan.13

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Rabbi D B Ganz believes that negative politics and attacking your opponents will only lead you to defeat. Rather he thinks that showing the effects of your opponents' policies and highlighting its victims is the proper way to proceed. Using an emotional approach instead of a hard and fast logical appeal is the way to go. Otherwise you risk making your opponent appear to be a victim in the public's eyes, which is  what happened with President Clinton. Perhaps he's on to something. 

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