Oct 12, 2023
W. Craig "Bill" Reed, a bestselling author and executive consultant, shared his insights on the power of storytelling in corporate settings. He emphasized the importance of engaging the emotional and instinctual parts of the brain, using simplicity, structure, and emotional connection in storytelling. Reed also discussed how to apply these principles to presentations to large audiences or business-to-business accounts, and offered practical tips for crafting effective stories that resonate with customers.
Additionally, he shared how Remotely Me helped Better Homes and Gardens Real Estate improve their sales and recruitment process using neuroscience, resulting in a reduction in onboarding costs, increased productivity, and less turnover. Overall, Reed's expertise provides valuable guidance for anyone looking to improve their communication skills in a corporate setting.
Visit Bill at: WCraigReed.com